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BR Home Melrose

Project Type



September 2023


8552 Melrose Ave, West Hollywood, CA 90069

IMAGINE by CASATI collaborated with Banana Republic to create the inaugural stand-alone BR Home pop-up store in Los Angeles' Design Quarter. The 5,000 square foot space, opened on September 21st, showcases a mid-century steel façade inspired by cane webbing and artisanal crafts. The dynamic design, enhanced by addressable LED strips, transforms the façade from a brass finish during the day to a captivating nocturnal spectacle at night. Integrating AI into the design process allowed for a collaborative and iterative approach, addressing material, fabrication, and engineering challenges. The result is a unique and dynamic shopping environment that merges artisanal craftsmanship with cutting-edge design, inviting visitors to experience the BR Home collection in a distinctive way.

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